Beer-loving ex-pats should know Imperial beer has a new image

Some excerpts from QCosta Rica

Costa Ricans, tourists, retirees, and other expats have always loved Costa Rica’s famous Imperial which is basically synonymous with Costa Rica. It can even be found outside Costa Rica in countries like the United States. The beer’s popular logo adorns a variety of objects like tee shirts, towels, key chains, mugs, etc.

Our national product and most popular beer will now have a revamped image with different cans and glass bottle presentations.

Florida Ice and Farm (Fifco) announced recently that Imperial’s makeover “incorporates the latest design trends. And, in addition, it seeks to strengthen the connection with the followers of a brand that is already part of the Costa Rican culture.”

“Despite this change, the taste of Imperial beer in all its 4 versions (regular, light, silver, and ultra), as well as its price, will remain unchanged,” the company stated.

Glass bottles and cans with the new image have already begun to circulate around the country.

As part of the changes, the yellow color – characteristic of the brand – takes center stage in the packaging.

As for the typography, not only was it modernized, but it also incorporated the legend “Since 1924”, the year of its birth.

Likewise, Pura Vida’s expression was included in all presentations “as a reflection of the strong Costa Rican identity with the product.”Additionally, a change has been made to the direction in which Imperial’s iconic eagle faces. Now looks to the right “as a symbol of the commitment to look forward,” the company said.

The bottles and cans have already begun shipping to the country’s retail stores and bars.